The masthead at the top of the image is a the same masthead that is used on every issue of Empire, this is an example of brand loyalty because if people were to start buying the magazine regularly then they will start to notice the masthead and automatically make it their first choice of magazine. The masthead is made up of just the word 'EMPIRE' in large, bold capital letters and on this edition is in the colour red which matched in with the colour scheme on the rest of the page. The date and price are place between the dip in the M of Empire in the masthead.
Also at the top of the page their is a small strip of text which relates to the background image and the words 'World Exclusive!" are shown which gives connotations of never seen before information that the reader will only find in this magazine. The use of the words 'World Exclusive' and are done purposefully as they are buzz words that are likely to attract the viewer attention in the hope that they will want to find out more and buy the magazine.
The colour scheme of the page is strictly red white and blue which matches with the background image that is made up of medium shot of a Transformer. The red, white and blue are very patriotic colour of the American flag which relate to the movies story of the Transformers protecting America.
Placed over the background image is the main anchorage text which relates to the background picture and lets the reader know that their is a preview of the new Transformers movie inside. The anchorage, however, feels very messy. The small text above and below the man 'Transformers' title has been rotated slightly which makes the whole middle section seem unsymmetrical and odd. The text below which says '2007' and 'preview' are in different font styles and in italics which, again, makes the anchorage as a whole look like a big mess of different text styles that do not fit together very well.
To the bottom of the main anchorage text there there is a small 'Also staring' section which lists more of the contents of the magazine in the same red/white colour scheme.
There is a small puff placed in in the upper left of the front cover. It used the words 'Optimus Prime Arrives' and this relates to the main image on the page which is of the character Optimum Prime. This use of Star Theory attracts the reader attention as the name might be a character that they already know and may be interested in.
At the very bottom of the page there is a bar code on the left hand side which is usual for most movie magazines and there is a small banner that runs along the bottom with names like Will Smith and Beyonce which uses star theory by using celebrity names to attract the readers attention.
I feel that this along with the main and sub anchorage text means that there is a large amount of informtion on the page and the page and the way that it is arranged it makes the whole page look very messy and makes the magazine seem amateurish compared to a more stylised magazine like TotalFilm (see Shutter Island magazine analysis) which has about the same amount of information on but seems much cleaner and generally more professional. I will take this into account when designing my magazine front cover.
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