Shutter Island is a 2010 film directed by Martin Scorsese and starring Leonardo DiCaprio. Production started in March 2008. Shutter Island was originally slated to be released on October 2, 2009, but Paramount pushed the release date to February 19, 2010. The film is set in 1954 where two U.S. marshals investigate the disappearance of a patient from a hospital for the criminally insane on an island in Massachusetts. They run into trouble when they are deceived by the hospital's chief administrator, a hurricane hits, and an inmate riot traps them on the island.
The extended trailer for this film can be viewed on the video embedded below.
When I first watched the trailer it was clear straight away what the genre of the film was, a psychological thriller. The trailer starts by setting the scene with some extreme long shots to show where the film takes place. First with one of the island:
And then with one of the prison itself:
A sense of the story in the film is built up throughout with the detective arriving at a strange island at the start where he learns that one of the patients has gone missing, the missing patents has suggested that there is an extra patient on the island which they don't know about and then things start to get weird for the detective which vision of his wife on the island etc.
Several methods are used to lure potential viewers in to the theatre. One of these methods is star theory. Star theory is used in the trailer with Leonardo DiCaprio being the main actor used to draw people into the cinema.
Many people are fans of Leonardo DiCaprio as an actor and for women he could be seen as the sexual interest in the film, the use of a popular, good looking actor helps people to be persuaded to go and see the film. It becomes clear that this movie does not feature an ensemble casts and is a more intimate movie as DiCaprio is the only actor who's name is mentioned in the trailer.
The directors name, Martin Scorsese, is also shown toward the start of the trailer. This is another case of star theory being used and many people would be likely to go and see a film by Scorsese simply because he is the director.
The film is edited as would be expected for a film in this genre. The plot details are given using slightly longer scenes where the characters in the film can be see and hear saying lines from the film which when hear in succession help to detail the plot of the film. Then for dramatic effect, and especially as the trailer moves towards the climax at the end, shorts scenes with fasts cuts are used to imply that it is a fast paced, excited film. The short scenes often show clips of the film which may shock/scare.
The music in the trailer is a mix of dramatic score with lots of banging sound effects generally used when a quick cut is used. This helps to give that impression that the film is fast paced and the dramatic score gives a eerie feeling which lets the viewer know that it is a thriller film.
The trailer ends with the title screen which shows the movie title in a stylised way and is followed by the billing block, which gives information about the production companies, director and the actors in the film.
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